FROY Greek Yogurt — Coming Soon to 30A

A Greek yogurt bar by the beach — self-serve, fresh toppings, and something cold to carry back into the day.

Coming Soon to 30A, Florida

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Clean Greek yogurt for after-beach hours.

FROY is a Greek yogurt bar serving self-serve frozen Greek yogurt, fresh toppings, and simple grab-and-go favorites.

Made for the rhythm of 30A—a refreshing stop after the beach, after dinner, or on the way home through town.

Thoughtful design, quality ingredients, and a relaxed coastal polish make every visit feel considered, easy, and distinctly coastal.

FROY is a Greek yogurt bar serving self-serve frozen Greek yogurt, fresh toppings, and simple grab-and-go favorites.

Made for the rhythm of 30A—a refreshing stop after the beach, after dinner, or on the way home through town.

Thoughtful design, quality ingredients, and a relaxed coastal polish make every visit feel considered, easy, and distinctly coastal.

FROY is a Greek yogurt bar serving self-serve frozen Greek yogurt, fresh toppings, and simple grab-and-go favorites.

Made for the rhythm of 30A—a refreshing stop after the beach, after dinner, or on the way home through town.

Thoughtful design, quality ingredients, and a relaxed coastal polish make every visit feel considered, easy, and distinctly coastal.

REAL GREEK YOGURT

Naturally tangy, creamy, and satisfying, with the unmistakable character of real Greek yogurt.

Born on 30A.

Home to FROY’s flagship location and the setting that shaped the brand from the beginning. Its walkable communities, long beach days, and easy coastal rhythm inspired a yogurt bar designed to feel fresh, polished, and completely at home by the water.

Every part of FROY reflects that setting—from the sea-washed palette and relaxed interiors to the real Greek yogurt and simple approach to ingredients.

Our vision is to grow selectively, with future FROY locations reserved exclusively for beach towns that share the same connection to sun, water, and community.

Every part of FROY reflects that setting—from the sea-washed palette and relaxed interiors to the real Greek yogurt and simple approach to ingredients.

Our vision is to grow selectively, with future FROY locations reserved exclusively for beach towns that share the same connection to sun, water, and community.

A yogurt bar with a coastal point of view.

WarWarm wood, marble, seafoam millwork, crisp uniforms, and thoughtful packaging bring the FROY world to life. Every detail is designed to feel fresh, relaxed, and beautifully considered.

Interior atmosphere

Warm wood, marble, seafoam millwork, and self-serve flow made for beach-day ease.

Tennis-inspired uniforms

Crisp whites, green logo — polished.

Branded merch

Totes, apparel, and reusable cups.

To-go packaging

Cups, carriers, and compostable spoons.

Self-serve rhythm

Pour, top, and enjoy at your own pace.

Not your typical froyo. A clean, real yogurt base. Built for every kind of appetite.

FROY brings the ease of self-service into a coastal setting—warm, polished, relaxed, and made for gathering.

the center is real Greek yogurt, chosen for its natural tang, creamy texture, and satisfying character. Guests begin with a quality foundation, then make it entirely their own.

A cup can be as simple as Greek yogurt with berries, granola, and honey, or as indulgent as chocolate fudge, and playful toppings. Every guest chooses their own balance.

That freedom is what makes the yogurt bar special. Families and friends with different tastes, appetites, and dietary preferences can all find something they enjoy in one place.

FROY brings the ease of self-service into a coastal setting—warm, polished, relaxed, and made for gathering.

the center is real Greek yogurt, chosen for its natural tang, creamy texture, and satisfying character. Guests begin with a quality foundation, then make it entirely their own.

A cup can be as simple as Greek yogurt with berries, granola, and honey, or as indulgent as chocolate fudge, and playful toppings. Every guest chooses their own balance.

That freedom is what makes the yogurt bar special. Families and friends with different tastes, appetites, and dietary preferences can all find something they enjoy in one place.

REAL GREEK YOGURT

Classic and flavored varieties made from a genuine yogurt base.

SELF-SERVE AUTONOMY

Every cup is built around the individual.

SOMETHING FOR EVERYONE

From fresh and simple to rich and adventurous.